Jerry Amabile is the President of Cream Ridge Winery, which is dedicated to crafting quality, natural wines and providing exceptional customer service. Established in Cream Ridge, New Jersey in 1988, Cream Ridge was the seventh winery at the time, making it one of the oldest in the state. Today, Cream Ridge creates innovative wines from native varietals and fruits from their orchard. In this episode with Jerry Amabile In today’s dynamic industry, many wineries have experienced a decline in consumption among younger generations who are progressing more toward sweet beverages. So, how can you adapt to these demands and restore their interest in wine? Jerry Amabile has an innovative solution. His winery cultivates local fruits like strawberries, blueberries, and mangos to create unique fruit wines that mimic the taste of craft beverages. By modifying these wines to accommodate individual preferences, Jerry persuades even the most hesitant of consumers. Now, he’s urging wineries to carefully observe their audience to create authentic wines.  Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they talk with Jerry Amabile, President of Cream Ridge Winery, about leveraging consumer trends to increase wine consumption. Jerry discusses his strategy for creating a memorable wine tasting experience, how Cream Ridge crafts their wines for the consumer, and tips for maximizing wine consumption.

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