In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses. Aiden's YouTube channel, "All Up in Yo' Business," has more than 133,000 subscribers and is her main marketing channel.In this episode, Aiden and Wayne discuss, among other things:- The importance of deciding the right tone and level of (in)formality to strike when recording YouTube videos- A major misconception lawyers have about what they need to do to shoot YouTube videos- How her YouTube videos allow her to connect to current and prospective clients in a unique way- The role mindset plays when you're a prolific, consistent content creator- Why she's happy to have her current and prospective clients ask about her dog - Her advice for lawyers (including B2B lawyers) who are contemplating building a YouTube following You can watch the video recording of the episode here: https://www.youtube.com/watch?v=326kgpEpvqo. About Aiden Durham/180 Law Co.Aiden's YouTube: https://www.youtube.com/allupinyobiz180 Law Co. website: https://www.180lawco.comAiden's Twitter: https://twitter.com/_AllUpInYoBizAiden's Instagram: https://www.instagram.com/allupinyobusiness About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

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