In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Lisa Stam, founder and managing partner of SpringLaw, a Canadian boutique law firm practicing exclusively in employment, labor, and human rights law.At the center of the firm's marketing efforts is the Employment & Human Rights Law in Canada blog, which Lisa launched while she was an associate at Baker McKenzie, one of the largest law firms in the world.In this episode, Lisa and Wayne discuss, among other things:- Why and how she launched a virtual law firm - The three-pronged marketing strategy that took her firm from one lawyer to nine in six years- Why content marketing is more efficient than old-school marketing- "Newsjacking" vs. evergreen content- How taking a team-based approach can amplify a law firm's content efforts- How to build a culture of marketing and business development at a law firmWatch the video version of this episode here:https://www.youtube.com/watch?v=eyPpn6d5RWQAbout Lisa StamLisa's online bio: https://springlaw.ca/staff-member/lisa-stamEmployment & Human Rights Law in Canada blog: https://www.canadaemploymenthumanrightslaw.comLisa on LinkedIn: https://www.linkedin.com/in/lisastamLisa on Twitter: https://twitter.com/lisastamAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

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