In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. Those six ways include: 1. Double down on what content is working at their firms, and cut loose what content is not working 2. Talk to clients and referral sources about their content preferences and consumption habits 3. Track your competitors' content marketing and thought leadership marketing efforts 4. Look for inspiration from across the legal industry 5. Stay abreast of content trends outside the legal industry 6. Stay abreast of new technology that can help your firm create high-quality content faster and cheaper than beforeAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.comCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

Ver todos los episodios