In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and business issues instead of just the tactics they would employ when doing so.Those benefits include:1. The attorneys show clients they've thought deeply about the issues they're discussing in their thought leadership2. They demonstrate to clients that they have the knowledge, wisdom, and experience to help them solve their legal or business problems3. They show clients they are aware of the trends and developments in their industries and in the attorneys' own practice areas4. They create a connection with those clients who share, or agree with, their philosophies5. They repel those clients who neither share nor agree with their philosophies6. They differentiate themselves from their competitors7. They attract like-minded lateral attorneys and staff Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.comCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

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