In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jordan Ostroff, founder of Driven Law and LegalEase Marketing.As you can tell by Jordan's "uniform" of a Hawaiian shirt, khaki shorts, and flip flops, Jordan injects his personality into all of his content and bucks the trend of the stuffy lawyer whose marketing efforts are vanilla and uninspired.In this episode, Jordan and Wayne discuss, among other things:- The importance of offline marketing in today's digital marketing-dominated world- Why lawyers need to be comfortable saying "no" to clients who are not a good fit for them- The importance of niching to a specific client instead of a specific type of case- Why lawyers should own what sets them apart from the crowd- Why vanilla marketing is a terrible choice for law firms- The philosophy that will help you consistently create content- How to find your voice for marketing purposesWatch the video version of this episode here:https://www.youtube.com/watch?v=bGr3K-WLlJEAbout Jordan OstroffDriven Law: https://www.drivenlaw.comLegalEase Marketing: https://www.legaleasemarketing.comJordan on LinkedIn: https://www.linkedin.com/in/jordan-ostroffLegalEase's Exhibit (A)ttorney podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/exhibit-a-ttorney-show/id1551775894About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

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