In this episode, Deirdre Tshien, co-founder and CEO of Capsho, shares her journey as an entrepreneur and the challenges she faced, including overcoming imposter syndrome. She discusses her four-step strategy for driving traffic to podcasts, emphasizing the importance of content creation, activation, leveraging audiences, and the role of paid ads. Deirdre also highlights the significance of mindset in entrepreneurship and offers insights on using AI tools to streamline content marketing efforts.Learn more about Deirdre at:► https://www.linkedin.com/in/deirdretshien/► http://deirdretshien.com/► https://www.capsho.com/Get MORE of Hindsight the Podcast: ► SEE What You Missed: ⁠⁠https://www.youtube.com/@imleejones⁠⁠?sub_confirmation=1► FOLLOW me on Instagram: ⁠⁠⁠⁠https://www.instagram.com/imleejones1/ ► FOLLOW me on X: ⁠⁠⁠⁠https://x.com/imleejones⁠⁠⁠⁠/► LIKE me on Facebook: ⁠⁠⁠⁠https://www.facebook.com/hindsightthepodcastChapters00:00 Introduction and Background01:23 Overcoming Imposter Syndrome07:40 The Entrepreneurial Journey14:35 Navigating the Podcasting Space20:36 Marketing Strategies and Discoverability24:36 Advice for Aspiring Podcasters25:26 Embracing Unique Voices26:16 The Four-Step Traffic Strategy27:05 Content Creation as the Foundation32:03 Activating Content for Engagement35:54 Common Mistakes in Audience Growth43:40 Marketing Fundamentals for Podcasters47:13 Mindset Shifts for Resilience49:24 Simple Tweaks for Increased Reach51:30 Overcoming Content Marketing Overwhelm52:50 Final Insights and Offers

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