ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Building a Business with Your Best Friend: The Siren Shrub Story"
Episode Synopsis
In this episode, I talk with the founders of Siren Shrub, Mindy McCord and Layne Cozzolino, about how they turned a shared passion into a thriving business.
We discuss:
- The unique challenges and incredible benefits of partnering with your best friend in business.
- Creating and maintaining your definition of success despite external pressures.
- The inspiring process of transforming a passion project into a successful business.
Challenge: At [49:30], Mindy and Layne challenge us to redefine what success means to us.
Resources:
Siren Shrub Website
Wisconsin Foodie Episode
We discuss:
- The unique challenges and incredible benefits of partnering with your best friend in business.
- Creating and maintaining your definition of success despite external pressures.
- The inspiring process of transforming a passion project into a successful business.
Challenge: At [49:30], Mindy and Layne challenge us to redefine what success means to us.
Resources:
Siren Shrub Website
Wisconsin Foodie Episode
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