Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart.FOLLOW-UPS – 01:00Toolbox: How “Jobs To Be Done” Can Help You Make, BetterFortis MarinemasterA BRIEF INTRO TO RAYMOND LOEWY – 06:04MoMA on Raymond Loewy60 Minutes: Raymond Loewy, Father of Industrial DesignLOEWY’S MAYA PRINCIPLE – 09:07The MAYA Principle in DesignThe iPhone only exists because Steve Jobs ‘hated this guy at Microsoft’Phil Knight: Shoe DogHow One Designer Saved Tesla From Bankruptcy TWICEIS MAYA INHERENTLY CONSERVATIVE? – 19:36Apple and the MAYA PrincipleRemembering Apple’s Newton, 30 years onMUST BE ROOTED IN EMPATHY & COMPASSION – 24:44Raymond Loewy and the Skylab WindowAPPLICATIONS BEYOND PRODUCT – 28:20The Secret Tesla Motors Master Plan (via Wayback Machine)BMW Is a Surprise Winner in Electric Vehicles (paywall)Goodbye to the BMW i3—an Icon of the 21st Century (paywall)The Newton Messagepad was Well Ahead of its TimeGeneral Magic documentaryIntellectual Distance, Novelty, and Resource Allocation in ScienceRECOMMENDATIONS – 42:48Patrick McGee: Apple in ChinaHidden Forces podcast: Patrick McGeeEBL rechargeable AA batteries (link to Wirecutter review)CLOSING – 49:34****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

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