Andrew is Director Brand Strategy at Reach Plc. Reach are the UK's largest news publisher with titles and stations such asThe MirrorThe ExpressThe StarDaily RecordThe PeopleOK!NewBirmingham MailManchester Evening NewsThe ‘Live’ digital network and InYourArea are just some of the 120+ brands connecting with audiences nationally and locallyAndrew is a researcher by trade and today he is a leading voice on marketing insights.I came across Andrew when on a Tik Tok clip that starts with " I think the idea that people are sitting at home thinking about what a brand believes is just....delusional"He had my attention from there.We talk about:Brand responsibilitiesMarketing orthodoxyMarketing is an elitist professionSocial purpose marketingReal life vs. Brand purposeMarketing being out of touchThe Pratfall EffectInward vs' Outward focus for organisationsBusiness comms is marketingTony ChocolonelyYou can contact Guy direct at Living BraveTo find out more about Guy Bloom and his award winning work in Team Coaching, Leadership Development and Executive Coaching click below.The link to everything CLICK HEREUK: 07827 953814Email: [email protected] Web: www.livingbrave.com

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