Aaron Rudberg of S2G Ventures shares his firm's unique approach to sustainable investing, focusing on positive environmental and social impact.Aaron addresses the question "what is sustainable investment?" and explains how S2G invests in "tough tech" industries like energy and agriculture, providing patient capital and hands-on support to help these companies scale.  Discussing sustainability in VC, he also talks about the evolving sustainable investments landscape and its increased competition. Aaron emphasizes S2G's disciplined, relationship-driven approach to finding the right entrepreneurs and talent to partner with. Tune in to discover how one leading sustainable venture firm is driving innovation and impact 👏----00:00 Intro01:45 Aaron’s approach to sustainable VC05:08 Challenges of scaling mission-driven companies08:55 S2G’s evolution and key partnerships11:15 Market corrections and valuation trends16:13 Addressing sustainability's capital gap21:01 Why investors focus on market readiness25:23 Fundraising and new sources of capital28:00 S2G building ecosystems for growth36:02 Hiring with purpose: S2G’s team culture40:12 Purpose-driven careers for new generationUseful links: 👇S2G Ventures’s website: https://www.s2gventures.com/S2G Ventures’s LinkedIn: https://www.linkedin.com/company/s2g-ventures/Aaron Rudberg’s LinkedIn: https://www.linkedin.com/in/aaron-r-38250/Leaders on a Mission website: https://cs-partners.net/podcasts/Simon Leich’s LinkedIn: https://www.linkedin.com/in/executive-talent-headhunter-agtech-foodtech-agrifoodtech-agritech/

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