Imagine turning everyday trash into a sustainable alternative to plastic. In this episode, I sit down with Albert Douer, CEO of UBQ Materials, to explore how his company is revolutionizing waste management and tackling the global plastic crisis. Albert shares the journey behind UBQ’s innovative approach, from overcoming skepticism to building trust in new technologies. Learn how UBQ is transforming household waste into valuable materials, creating a ripple effect that could reshape industries worldwide. Join us for a deep dive into the future of sustainable solutions and the challenges of pioneering new technologies.Tune in to discover how UBQ is making the world a greener place, one ton of waste at a time.Timestamps:00:00 Intro01:00 Albert Douer’s journey in addressing plastic waste05:36 Transforming polystyrene foam into school supplies07:44 UBQ Materials: Recycling 100% of black bag waste13:07 Revolutionary recycling technology17:03 The UBQ Matrix: How it works21:24 UBQ’s plastic alternatives in various industries26:31 Scaling sustainable tech: Challenges and lessons32:30 New Holland facility processing 110,000 tons of waste33:59 The value of strong partnerships and investors38:08 Educating potential customers on UBQ’s impact42:18 Economic competitiveness and growth potential

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