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Listen "40. Creating a Strong Brand Identity with Katie Beal Brown"
Episode Synopsis
Today is our first episode with a repeat guest! The one and only Katie Beal Brown is back on the show and we’re talking all about creating a strong brand identity. We’re diving into the importance of knowing your audience, the power of storytelling, and the opportunities and challenges that come with being the face of your brand.
Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.
Resources & Links:
Episode 6: The Importance of Taking Risks with Ranch Water Founder, Katie Beal Brown
How Brands Grow book
Join The Directory Of The West
Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at [email protected]
Join the Of The West Email List
List your jobs on Of The West
Connect with Katie:
Follow on Instagram @katiebealbrown and @ranchwater
Check out their website
Connect with Jessie:
Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website
Be sure to subscribe/follow the show so you never miss an episode!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.
Resources & Links:
Episode 6: The Importance of Taking Risks with Ranch Water Founder, Katie Beal Brown
How Brands Grow book
Join The Directory Of The West
Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at [email protected]
Join the Of The West Email List
List your jobs on Of The West
Connect with Katie:
Follow on Instagram @katiebealbrown and @ranchwater
Check out their website
Connect with Jessie:
Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website
Be sure to subscribe/follow the show so you never miss an episode!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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