In this episode, Zach Messler enlightens us about how communication in advertising has changed over the years and how we can apply this to our own messaging. He goes on to describe how important it is for companies to benefit from viewing the world through the lens of the audience and how we could all use a lot more of “Boom Shocka Locka” in our lives. He also recalls a book that has guided him in his journey as a communicator and different businesses that he has worked with in the past.Mentioned on the episode:CoreCareThe 4-Hour Work Week by Tim FerrissGet Clear Mini-WorkbookConnect with Zach on LinkedInZach’s personal website

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