E51: The Art of Fundraising as a Relationship-Building Opportunity with Kel Haney

30/07/2024 33 min Episodio 51
E51: The Art of Fundraising as a Relationship-Building Opportunity with Kel Haney

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Episode Synopsis

In this episode, I have Kel Haney, a former theater director turned fundraising expert, on the show. Kel shares her journey from theater to fundraising, emphasizing the importance of relationship-building over transactional encounters. She discusses the power of vulnerability and storytelling in connecting with donors and highlights the need for everyone in an organization to engage in fundraising. The conversation also explores the significance of understanding personal motivations, creating a positive donor experience, and fostering an engaged community — especially in organizations with experiential elements. In this episode:[04:27] Shifting from transactional fundraising to relationship-building[06:35] Coaching others to lead with vulnerability and storytelling[08:45] Understanding money mindset and finding personal connections in fundraising conversations[10:56] The trend of avoiding direct 1:1 asks and the importance of empowering organizations to have vocal, personal conversations[13:25] Training everyone to be ambassadors and fundraisers[16:06] The significance of membership and subscriber bases in organizations with an experiential element[25:07] Reflecting donor's thoughts and making the ask feel like an offeringRESOURCESCONNECT WITH KELLinkedIn: Kel HaneyInstagram: @KelHaneyWebsite: kelhaney.comSend Haley a suggestion or request via text HERE!My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact. Trusted by 80,000+ organizations in 90+ countries, Donorbox offers easy fundraising tools to help you raise more. From fast donation forms to crowdfunding, events, and Donorbox Live™ Kiosk, grow your impact with donorbox.orgCONNECT WITH HALEYHaley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.Instagram: @thesavvyfundraiser LinkedIn: Haley Cooper, CFREWebsite: thesavvyfundraiser.comYouTube: thesavvyfundraiserProduced by Ideablossoms

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