Hello everyone and welcome back to the Lead with Heart podcast. I am so excited and honored to have Jordana Merkin from Voice for Good with me today. We’re talking all about creating internal clarity at your nonprofit to improve the effectiveness of your external marketing. After a decade of in-house nonprofit marketing, Jordana founded Voice for Good to bring her insider knowledge and outsider perspective to help growing nonprofits clarify their messaging to connect to those who matter most to achieving their mission. In this episode:[01:55] Jordana’s career history[04:46] How internal clarity within an organization contributes to the effectiveness of external marketing efforts[08:50] How to amplify the big picture message while still showcasing individual programs[14:34] Equipping a board to be ambassadors on behalf of your organization[18:34] Emotionally connecting people to your mission through storytelling[24:35] The primary emotions that lead people to action[27:42] Practical tips for nonprofits to successfully communicate their story and key metrics they can use to track their success onlineRESOURCESFind free resources from Jordana that you can use to connect with your current fans and reach new ones here.NOTEWORTHY QUOTES“You need to have a strong message at the core of your marketing because otherwise, you're amplifying a hollow message.”“It's important to have that clarity internally, whether you have a team of three or 30, or 300, because you really all need to be using the same language to share the same message.”“When you're aware internally of that big picture story, it's really that reminder also that you're all on the same team, working toward that same goal. And that's how you're goSend Haley a suggestion or request via text HERE!My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact. Trusted by 80,000+ organizations in 90+ countries, Donorbox offers easy fundraising tools to help you raise more. From fast donation forms to crowdfunding, events, and Donorbox Live™ Kiosk, grow your impact with donorbox.org Dr. Lola Gershfeld’s EmC Masterclass helps you boost communication skills to raise more revenue. Trusted by top universities and global organizations. Use code LEADWITHHEART for 10% off.CONNECT WITH HALEYHaley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.Instagram: @thesavvyfundraiser LinkedIn: Haley Cooper, CFREWebsite: thesavvyfundraiser.comYouTube: thesavvyfundraiserProduced by Ideablossoms

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