In this episode, we dive into the world of marketing and donor engagement strategies with Katelyn Baughan, a nonprofit marketing consultant with a passion for making a difference. Katelyn will share the significance of data analysis and testing to refine strategies, drawing inspiration from successful organizations. Additionally, she opens up about the challenges of vulnerability and the power of showing personality to foster deeper connections.In this episode, you’ll learn:[08:51] Donor engagement strategies and marketing[13:01] Data analysis reveals key metrics and areas needing attention[22:28] How to build a community on LinkedIn[29:29] Embracing both personal and professional aspects of life as a mompreneurNOTEWORTHY QUOTES"Getting people to open the email in the first place is hard. So the simpler, the better. You don't want it to be too stuffy or too corporate.""Little tweaks of testing certain things. And always being able to go back and prove that it had worked previously, whether that's within your organization, or whether that's looking to other organizations who are ahead of you or that that you all look up to""It's hard to open up and be vulnerable. But people feel more connected to me, and not just my marketing tips. It's important to show your personality so that people feel like they know you before they know you."CONNECT WITH Katelyn Katelyn Baughan is a marketing consultant who is passionate about helping good causes develop marketing strategies that make an impact. After spending time working in the tech industry, Katelyn was called to use her marketing skills to create change and enter the nonprofit arena. Instagram: @kb_digitalLinkedIn: Send Haley a suggestion or request via text HERE!My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact. Trusted by 80,000+ organizations in 90+ countries, Donorbox offers easy fundraising tools to help you raise more. From fast donation forms to crowdfunding, events, and Donorbox Live™ Kiosk, grow your impact with donorbox.org Dr. Lola Gershfeld’s EmC Masterclass helps you boost communication skills to raise more revenue. Trusted by top universities and global organizations. Use code LEADWITHHEART for 10% off.CONNECT WITH HALEYHaley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.Instagram: @thesavvyfundraiser LinkedIn: Haley Cooper, CFREWebsite: thesavvyfundraiser.comYouTube: thesavvyfundraiserProduced by Ideablossoms

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