In this episode of Lead Gen HQ, we explore the world of lead ads on Google and Facebook, using a real IT company case study. Discover how they effectively generated appointments, calls, and product demos. We'll compare cost per lead (CPL), contact rates, and conversion rates between the platforms, and share tips on optimizing your lead flow. Plus, learn how to integrate leads seamlessly into your CRM and email systems with tools like Zapier. Whether you're fine-tuning your strategy or seeking new ideas, this episode will enhance your lead generation efforts. Tune in to elevate your digital marketing game!

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