The image of 1988 Democratic presidential candidate Michael Dukakis riding in a tank has become synonymous with abject public relations failure.
For marketers and PR practitioners, it serves as an enduring reminder of the power that our mistakes have to burn down powerful people and institutions in one moment of lapsed judgment.
And in the spirit of the upcoming election, in this episode we'll explore what led up to the catastrophe, and its lasting impact on the world of public relations and marketing, with one Democrat and one Republican, both of whom worked in the White House.
Josh King was a junior staffer on the campaign trail for Team Dukakis '88. He went on to serve as White House events director under Democratic President Bill Clinton.
And Kevin Sullivan was the White House spokesman under the 43rd president, Republican George W. Bush.
Together, they'll shed light on the political legend of Dukakis in a tank, offer up a glimpse behind the scenes of the Clinton and Bush administrations, and remind us of a few other times when the republic teetered on the brink of PR calamity. 
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