Episode SummaryIn this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition.Key Takeaways✅ Do You Really Need a CMO?Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a full-time hire.✅ Understanding the Role of a CMOWhat a CMO actually does in a law firm setting.How a CMO can help optimize vendor selection and marketing strategy.✅ Common Hiring Mistakes to AvoidWhy law firm owners need to understand marketing before hiring a CMO.The risks of hiring too early or without clear expectations.✅ Transitioning from Fractional to Full-Time CMOHow to assess when your firm is ready for a full-time marketing leader.Steps to ensure a smooth transition.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

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