In this EpisodeIn this coaching episode, Lindsay and Nora work with Sherita Harkness, founder of Trading Fours and Chief Play Officer, who successfully converted two major corporate clients using a private podcast at a single conference. Discover practical strategies for B2B consultants and speakers to use private podcasts as both lead magnets and pre-sales tools, especially when selling intangible services to skeptical decision-makers who need evidence-based content to understand the value of your methodology. Topics Covered:Creating highly targeted private podcasts for specific conference audiencesConverting skeptical executives to the value of play-based leadership approachesUsing private podcasts to pre-frame sales conversations and reduce explanation timeBuilding evidence-based content with stats, facts, and client success storiesDeveloping segmented audio content for different corporate decision-makersIncorporating client testimonials and case studies into audio episodesScaling from single-use lead magnets to comprehensive content librariesAddressing underlying fears and false beliefs through audio contentLinks:http://t4zpowerplay.comhttps://www.linkedin.com/in/sheritat4z/app.helloaudio.fm/feed/28496e20-bc45-4288-805c-f0ebae7f6b92/signupMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

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