099: Shannon Matson's Quiz-to-Private Podcast Strategy Drives $100K Launch Day

17/09/2025 39 min
099: Shannon Matson's Quiz-to-Private Podcast Strategy Drives $100K Launch Day

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Episode Synopsis

In this episode, we explore Shannon Matson's multi-faceted approach to private podcasting with the founder of The Social Bungalow. Discover how Shannon combines quizzes with private podcasts to create highly engaged leads, uses audio content for evergreen nurturing, and achieved a $100K launch day by pre-framing her audience through strategic audio consumption.Topics CoveredThe "Blind Spot Breakdown" quiz strategy with four targeted private podcast episodesUsing "WTF is Happening in the Online Space" as an evergreen lead magnetCreating audio newsletters with off-the-record insightsImplementing private podcasts in evergreen funnels for low-engagement leadsBlack Friday template bundle strategy with pre-framing audio contentUsing private podcasts for FAQ responses and course deliveryLinks mentioned:http://thesocialbungalow.com@thesocialbungalowDefine Your Unique Sales Edge (on-demand masterclass): https://thesocialbungalow.com/define-your-unique-sales-edgeWTF is Happening in the Online Space?! (private podcast): https://thesocialbungalow.com/wtf-is-happening-onlineMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

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