ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Tribes and the concept of "1000 True Fans". "
Episode Synopsis
In this episode, we discuss the early process of developing a brand by identifying a niche to target your TRIBE. What is a tribe? Here is a link to Seth Godin's book on this concept: https://www.amazon.com/dp/B004L622IW. Also, please read the essay by Kevin Kelly, "1000 True Fans", link: https://kk.org/thetechnium/1000-true-fans/.
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