Hey, everyone. Welcome to the Launch and Scale podcast. This is episode four, and I'm Khierstyn Ross. In today's episode, we are going to be taking a look at what is my recommended software stack to use when building up an engaged audience for your product online. And this question was inspired by really Fernando Perez. He emailed in asking how we can incorporate click funnels into our overall plan? So I'm going to spend the next few minutes of this episode really diving in to help you simplify that process because I know that when you're getting started online there could be some confusion as to which software solution do you actually need and what is it for. So, when you are building up a targeted audience of people to reach out to when building up that audience in anticipation for your product launch or even a new business that you have, you can have contacts in different areas. You may have friends and colleagues on LinkedIn that have messaged you to say, "Yes, I really want to help support you." You may have people at work, you may have people from an existing customer base or email list that all say yes, "I'd love to be kept in contact and let me know when you're launching." And the problem with that is if you look at managing communication between multiple platforms, you may get overwhelmed because some people are your friends and you may think that they need different information on the product then a new email subscriber, and how really do you compartmentalize that data? So the answer is that you want to have one central spot online where people go to sign up for information to get updates on your product launch. So that's the very first thing is any communication you have, don't complicate it. You want to have one universal spot where everyone goes to not only learn more about your product but be notified when you're live. So you want to have one spot online. This is a landing page. So a landing page is going to be a one-page website with a little bit of product information on your product, of course, and information on when you're launching, and you want to have this website on a domain that is relevant to the product you're launching. So it could either be yourproductname.com it could be yourpersonaldomain.com if you don't currently own something that's having to do with your product, but have one central spot online where people go to subscribe and join your mailing list, so that's one thing. One kind of software we need to look at is what to do to build a landing page? That's phase one is landing page software. And the second one is when people actually go to this landing page online and they like your product information and they want to join your mailing list to stay up to date with your launch updates and get notified when you're live then you need to have a spot to actually organize and manage those email addresses. The thing is that when you are managing multiple hundreds of people that want to stay in contact with you, think of how crazy that's going to be to try to manage all that communication in Gmail. It's going to get lost and it's just going to be a bit of a nightmare. So you want to have, the second kind of software you want is an email CRM system where when someone inputs their email address on the landing page, that that landing page software will push that email onto a list in a software that will keep that nice and organized. And so that's where we get into an email CRM system as well. And then when you actually go to email your full mailing list, you can do that from one spot where you can automate emails and do a bunch of cool stuff. So those are the two kinds of software I want to look at is what is the recommended landing page software we need so that you can go in, don't worry, you don't need technical coding skills to do this. There're a lot of really simple, straightforward solutions that give you landing page templates you can use. So the first one is what is my recommended

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