Rod and Brian start a two-part series on the cost of cultural non-quality on overall performance. Episode Summary: The cost of cultural non-quality is defined as the costs and performance waste that would disappear in an organization if employees’ mindsets and behaviors were consistently: ·       Aligned to the organization’s ‘common’ goals and objectives ·       Accountable for results; and ·       Desired norms (common habits) of everyone – not just simply compliance and/or inconsistent commitment Three major ways Executives can embed quality or non-quality elements in their culture are discussed: how and what Executives pay attention to and measure; react to crisis; and allocate time, money, and talent. These cultural embedding factors come from Edgar Schein and his research at MIT. Numerous real-life examples from their careers are shared by Rod and Brian.   Whiteboard Notes:   Reflection Questions: Is your organization inadvertently overlooking negative feedback or truths about their culture that are eroding better performance and outcomes? Is it time to consider a new playbook for higher performance and eliminate some cultural non-quality actions and behaviors?   

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