There's a famous anecdote in which a CFO asks the CEO: "What happens if we invest in developing our people and they leave us?" To that, the CEO responds: "What happens if we don't and they stay?"Upskilling teams is vital for businesses to evolve and UBITS has made that decision a no-brainer for Latin American companies. The woman behind it is co-founder and COO Marta Helena Forero Sepúlveda. She sustains that with her constant purpose of  "designing and building extraordinary online courses, getting results, solving problems, beating the competition, and growing the business."And they're on their way to growth: Martha and her team just closed a sweet series B round led by Riverwood Capital to invest in more learning experiences and continue expanding to new markets – not only in Latin America, but also in Europe.Building something new? Apply for the Latitud Fellowship at apply.latitud.comBuilding good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

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