Partnerships can be a growth engine for Latino founders—when they’re structured the right way. In this Wealth Wednesday, Chris breaks down how strategic partnerships work for Latino entrepreneurs, the benefits and risks to watch, and a practical playbook you can use today. He also shares real wins and losses from his own deals and analyzes Bad Bunny’s partnerships with the NFL, Adidas, and Amazon as case studies in brand reach, cultural trust, and market expansion.What you’ll learn (for Latino founders and creators):What a strategic partnership is—and the most common models Latinos use (financial, marketing, supply chain, revenue share)Why the best collabs win: shared resources, lower costs, access to new markets, brand lift in Latino/Hispanic communities, and added value for existing customersRisks our community often faces: shared liability, slower decision-making, misaligned goals, communication gaps, and dependency if a partner exitsCase studies: What Bad Bunny’s deals with Amazon (“Uno Más”), the NFL halftime stage, and Adidas teach Latino entrepreneurs about audience growth, credibility, and negotiating leverageThe Partnership Playbook: align goals and success metrics, define roles and decision rights, set a clear communication cadence, lock in legal guardrails (IP, money flow, brand use, termination, exit plan), and track performance with KPIsDocumentation tactics so expectations are clear, cultural trust is protected, and outcomes are measurableWho this is for:Latino and Latina business owners, creators, and operators ready to scale with partnersHispanic marketers and consultants negotiating cross-brand collabsFounders who have been burned by vague agreements and want a culturally aware frameworkTimestamps:00:00 Intro and why partnerships matter for Latino founders00:27 Format overview and presentation setup01:53 What a strategic partnership is (definitions + examples)04:46 Why partners win: new markets, brand trust, and ROI07:42 Risks Latinos should watch for in collabs13:24 Case Study: Bad Bunny x Amazon (“Uno Más”)15:45 Case Study: Bad Bunny x NFL and Adidas19:01 The Latino Partnership Playbook (goals, roles, cadence)21:54 Legal guardrails, IP, money flow, exit plan23:53 Final takeaways and next stepsCalls to action:Comment: What Latino-led partnership inspired you—or flopped—and why?Subscribe for weekly episodes on entrepreneurship, investing, and wealth building for the Latino community.Share this with a Latino business owner who’s considering a partnership.

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