Lately, Big Tobacco says it wants to phase out cigarettes and promote, of all things, healthier options. But can the tobacco industry actually sell wellness? And is this pivot to vapes and pouches a smoking off-ramp or just a one-way ride to nicotine addiction?Award-winning journalist Luc Rinaldi takes us behind the curtain of Big Tobacco’s machinations to report on how an industry built on addiction is looking to reinvent itself for the wellness age. His cover story "Blowing Smoke" appears in this month’s edition of the Globe and Mail's Report on Business Magazine. Also, Vass shares her secret to social success.Find the transcript of today’s episode here.And subscribe to the Lately newsletter, where we unpack more of the latest in business and technology.We’d love to hear from you. Send your comments, questions or ideas to [email protected].

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