Lately, millions of Canadians are unpartnered. Business and tech companies are rushing to meet the needs of the new me-market. For Valentine’s Day, we’re asking: “Is this actually a great time to be single?” Our guest, Yuthika Girme, is the director of SECURE, the Singlehood Experiences and Complexities Underlying Relationships Lab, at Simon Fraser University. She joins Lately to unpack anti-single prejudice, the four archetypes of singletons, and explains how this growing demographic is shaping a new ‘solo economy.’Also, Vass and Katrina refuse to share their cake.Subscribe to the Lately newsletter, where the Globe’s online culture reporter Samantha Edwards unpacks more of the latest in business and technology.Find the transcript of today’s episode here.We’d love to hear from you. Send your comments, questions or ideas to [email protected].

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