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Listen "Build the digital marketing leader in Europe with Sendinblue - La French Tech on Air #3"
Episode Synopsis
If you want to #scale in #Europe, you have to be present in France and Germany, and make the leap to cross the Rhin, usually after a significant #fundraising round.
One way to achieve this goal is to acquire your main competitor in the local country with an M&A to gain quicker #marketshares, join forces for developing innovative new features and accelerate expansion into other international markets.
This was the strategy of Sendinblue acquiring Newsletter2go in 2019 to build the digital marketing leader in Europe.
In this episode, Karine Fouque, president of La French Tech Munich, and Maximilian Modl, current CEO Sendinblue Germany since 2019, and co-founder of Newsletter2go back in 2013, discussed the “behind the scenes” of this expansion and go2market journey, from a strategic and operational level, in the run to create a European champion.
One way to achieve this goal is to acquire your main competitor in the local country with an M&A to gain quicker #marketshares, join forces for developing innovative new features and accelerate expansion into other international markets.
This was the strategy of Sendinblue acquiring Newsletter2go in 2019 to build the digital marketing leader in Europe.
In this episode, Karine Fouque, president of La French Tech Munich, and Maximilian Modl, current CEO Sendinblue Germany since 2019, and co-founder of Newsletter2go back in 2013, discussed the “behind the scenes” of this expansion and go2market journey, from a strategic and operational level, in the run to create a European champion.
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