Jarrett Cobbs, Vice President of Strategy at Team Epiphany, discusses the company's 20-year journey in marketing to diverse communities, particularly in luxury brands, fashion, music, and TV. He highlights the launch of their research platform, ConTExt, aimed at combating pre-existing biases and redefining the relationship between data, culture, and creativity. Cobbs emphasizes the importance of authenticity and originality in creative work, citing a study showing 61% of creatives feel pressured to conform to trends. He also shares insights on mentorship and the impact of advocates like Lucinda Martinez at HBO, which helped shape Team Epiphany's strategy and success.
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