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Listen "E7 - Implications of Apple's App Tracking Transparency (ATT)"
Episode Synopsis
Apple recently launched a new privacy feature in iOS 14.5 that requires apps to get user's permission to track them cross-apps. And 75% of the users have opted out of being tracked, this has caused a big ruckus among advertisers and platforms that heavily rely on advertisement as their main source of revenues.
Is this really as apocalyptic as what people make it up to be?
Is this really as apocalyptic as what people make it up to be?
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