HEC Paris associate professor of marketing, Anne-Sophie Chaxel, describes her recent study on truth distortion in the COVID-19 era. Using marketing techniques like the Stepwise Evolution of Preferences Chaxel and fellow academic Sandra Laporte, used such tools to see how people respond to controversial statements linked to the virus – when they’re delivered by popular personalities. They enrolled 1,400 American workers and asked them to respond to allegations that COVID-19 is man-made and that hydroxychloroquine can eliminate the symptoms. They discovered that the more controversial these statements are, the more people seem to adhere to them… Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios