An unknown advertising agency calling itself Fazze last month offered thousands of US dollars to social media influencers last month to smear the Pfizer vaccine. Two prominent influencers in Germany and France, respectively, refused to share its allegations with their hundreds of thousands of followers. HEC Assistant Professor, Andreas Lanz, analyzes this new online affair in the light of his extensive research on influencer markets. He called on both governments and major content networks like Facebook, Instagram and Youtube to “play their part” in ending such disinformation campaigns. Hosted on Acast. See acast.com/privacy for more information.

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