Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice. Tegan Kirby, co-founder of The Someday Co, discusses the urgent issue of ocean plastic pollution and the role of sustainable fashion in addressing this crisis. Tegan explains the challenges consumers face in making sustainable choices, the innovative processes behind transforming ocean waste into wearable products, and the importance of supporting small, ethical brands in the surf and swimwear industry. 00:32 The Someday Co vision 01:51 The plastic crisis in our oceans 03:11 Transforming waste into wear 04:55 Barriers to sustainable consumer choices 06:36 The surf and swim industry's role 08:31 Supporting small brands for a big impact 09:23 The future of sustainable fashionSee omnystudio.com/listener for privacy information.

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