Why Online Shoppers Aren’t Falling for Exploding Deals

Knowledge at Wharton
20/12/2022 12 min
Why Online Shoppers Aren’t Falling for Exploding Deals

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Episode Synopsis

Time-limited sales are a marketing staple in retail stores, but those same scarcity tactics don’t work online to move products and increase profits. Wharton marketing professor Cait Lamberton explains why. Hosted on Acast. See acast.com/privacy for more information.

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