Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

Knowledge at Wharton
18/09/2025 32 min
Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

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Episode Synopsis

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces. Hosted on Acast. See acast.com/privacy for more information.

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