This Week In Business: Balancing Optimism and Caution in Innovation and Business Strategy

Knowledge at Wharton
26/09/2025 10 min
This Week In Business: Balancing Optimism and Caution in Innovation and Business Strategy

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Episode Synopsis

Cait Lamberton, Wharton School Vice Dean and Professor of Marketing, explains how businesses can balance enthusiasm for new technologies, such as AI, with historical lessons, market fundamentals, and strategic analysis to identify sustainable innovation and avoid costly missteps. Hosted on Acast. See acast.com/privacy for more information.

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