An unfortunate change during Ed Berman's time as an undergrad at Drexel University “just left a bad taste in my mouth."What do you do when an alumnus—or a potential donor for any organization—has had a bad experience?Berman shares what happened and how the university's fundraising team was able to turn four decades of dissatisfaction into a six-figure bequest—that in the end Berman was glad to make. It's a remarkable turnaround! Development Director Tom Zulewski joins the conversation to detail his process. It’s a model other fundraisers can use, too.Know  More. Raise More. is presented by Insightful. The team at Insightful knows connecting with donors is hard. That’s why Insightful helps fundraisers like you better know your donors (and the people you would like to be donors) so you can: Raise more moneyAdvance your missionDo more good in the worldThere’s a big change happening right now affecting fundraisers. Over the next decade, up to $70 trillion dollars will shift from aging baby boomers to millennials. This wealth transfer is already underway.Are you prepared to work with millennials?Start by downloading Insightful’s free ebook:9 Insights Fundraisers Need to Know to Prepare for Millennial Major Donors. Just head to insightfulphilanthropy.com/ebook

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