AI, Authenticity, and the #1 Thing Most Agents Forget to Do

Know Like Trust for Real Estate
29/05/2025 55 min Episodio 113

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Episode Synopsis

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now. We cover: The biggest shifts in email marketing, including the role of AI and automation Why open rates are no longer the best metric—and what to measure instead How to use personality and storytelling to increase engagement List growth strategies that work in today’s noisy digital world The underrated power of SMS and dynamic content Why real estate agents can’t afford to be forgettable 🔗 Connect with Stephanie: LinkedIn 🔗 Connect with Dave: LinkedIn | davecharest.com

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Trailer 19/08/2025
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