How do you turn your business into a story people actually want to watch—and buy from?In this episode of the Knack 4 Business podcast, hosts Bernie Franzgrote and Wayne Pratt sit down with filmmaker and branding expert JoJo LaRiccia of LaRiccia Media to explore how entrepreneurs and small business owners can harness the power of video storytelling to boost credibility, engagement, and conversion.🎬 JoJo’s journey—from 11-year-old filmmaker to Emmy-nominated producer—reveals the grit, integrity, and creativity it takes to stand out in today’s noisy digital world.More than just tips and tricks, JoJo opens up about personal experiences, including challenges in the music industry, overcoming exploitation, and her unwavering commitment to doing business with heart and integrity. Her story reminds us: real connection beats slick sales tactics every time. 🔑 Key Topics Covered:How to craft short videos that convert without sounding “salesy”The #1 mistake businesses make when telling their storyWhy authenticity and emotional connection matter more than production valueThe role of wardrobe, background, and script in video impactHow audio quality makes or breaks your video (and why it’s more important than video!)JoJo’s 3-tier video offer: 30-second, 1-minute, and 2-minute video packagesHer philosophy of giving before asking—and how it leads to natural influenceHow to beat “red light syndrome” and camera-shynessWhy every person has a story—and how JoJo helps tell it 🎁 Guest Links & Contact:📧 Email: [email protected]🌐 Website: https://laricciamedia.com📅 Book a session: https://calendly.com/jojo118📱 Text: (617) 710-2848🔗 LinkedIn: JoJo LaRiccia 🙌 Acknowledgments:Special thanks to:🎧 Carl Richards from Podcast Solutions Made Simple, podcast expert extraordinaire.🏠 Fred Crouch, host of The Property Wizard Podcast, where Bernie co-hosts.🤝 Jovan Strika from @Hive Coworking, a space for collaboration and innovation.💼 Melanie Webber, Bernie’s incredible business partner.🎙️ Wayne Pratt from Motive8U Inc, co-host and business coach. 💼 Sponsors Descript – Smarter Content CreationMake audio & video editing as easy as editing a doc. Ideal for busy creators, entrepreneurs, and marketers.East Trade Winds – Free Networking That WorksSerious business connections without the noise. Perfect for solopreneurs and networkers.Property Wizard PodcastReal estate strategies made simple—great for business owners growing wealth outside of their primary hustle. 💬 Connect With Us:Want to get in touch, be a guest, or give feedback?📧 Email: [email protected] 🌐 Website: https://knack4business.com/🎥 Watch this episode on YouTube: https://youtu.be/9hz9HZreCoI🎙️ Explore more K4B Podcasts: https://tinyurl.com/3rhcpmydLet’s build, share, and grow—together.Drop a comment, send us your thoughts, or message JoJo directly. We'd love to hear what resonated most!
Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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