In our twenty-seventh episode, we talk about finding new uses for creative ideas that we had shelved when they first came to us. Jeff also gives a preview of he and Allison's topic for the upcoming Marketing Mojo, a free all-day online event happening on 9/26/11. You can find out more at www.thejoyofmarketing.com.

You can comment on this episode in the blog post or the new forum at www.lbobi.com, or leave us a review on iTunes.

Music generously provided by Jeremy Horn http://www.jeremyhornmusic.com

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