Today I'm joined by Bro. Kyle and we're talking about the process.In the relentless pursuit of ambitious targets, leaders often fall into the trap of goal obsession—fixating on outcomes while neglecting the fundamental systems that create those outcomes. This approach, while seemingly logical, frequently leads to short-term thinking, unsustainable practices, and ultimately, inconsistent results. The most effective leaders understand a counterintuitive truth: sustainable success comes not from chasing goals, but from designing and committing to the right processes. Some of the things we try to cover:Reverse Engineer Your Vision into Daily ActionsHave Systems that Don't Depend on MotivationMeasure Discipline, Not Just OutcomesRefine the Process

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