The impact of numbers “4” and “8” on Singapore housing

08/11/2022 12 min Temporada 1 Episodio 2
The impact of numbers “4” and “8” on Singapore housing

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Episode Synopsis

How does something seemingly unscientific like cultural superstition impact housing purchase decisions in Singapore? In this episode, Professor Sumit invites Singapore Management University’s Associate Professor Song Changcheng for chat on how his research suggests that the numbers “4” and “8” may significantly influence the preferences of Singaporean Chinese.