Re-imagining Business Operations through Behavioural Economics

24/11/2020 24 min

Listen "Re-imagining Business Operations through Behavioural Economics"

Episode Synopsis

Kenyan Wallstreet Resident Economist Prince Muraguri talks to Nate Peterson, Vice President of Partnerships at the Busara Center for Behavioral Economics on how businesses can leverage on behavioural economics to better understand the changing customer experience and customer journey in the COVID-19 era.