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Listen "Why You Need To Get Trained In Negotiation Strategy • Eirik Gislason"
Episode Synopsis
Eirik Gislason a Lic. RE Associate Broker at Brown Harris Stevens and MCNE Instructor, Real Estate Negotiation Institute, shares his 16 years experience as an Associate Broker, Trainer, Mentor, Coach, Manager, and Director of Sales. Erik discusses the importance of negotiation training for agents. Next, Eirik emphasizes that agents must know the core values of their clients get to know them very well. Last, Eirik discusses the importance of identifying your client’s needs to make better connections.
If you’d prefer to watch this interview, click here to view on YouTube!
Eirik Gislason can be reached at 917-558-3992 and [email protected].
This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00Do you know that less than 1% of practicing agents have taken a course on how to negotiate effectively? Let's get you into that 1% Today, stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solutions so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents. And for real estate agents. My name is DJ Paris, I am your guide and host through the show. And in just a moment, we're going to be speaking with top 1% producer and master trainer Eric David Gislason. Before we get to Eric, just a couple of quick reminders guys, best way you can help us at our show, if we're helping you is by a couple of ways. Tell a friend think of one other realtor that could benefit like today's topic is a lot about negotiation. And so we're going to this is a topic everybody needs to be aware of. So send this over to other agents in your office, we would appreciate it and the second way to support our show is by supporting our sponsors. We have the greatest sponsors in the world. They pay the bills for all of us. So please check out their products and services. I promise you every sponsor we have on our show has been thoroughly vetted. They are the real deal and I wouldn't put anyone in front of you that wasn't going to help your business. So check them out, please. Thank you. Thank you. Alright guys, let's get to the main event, my conversation with Eric Gislason.
Today on our show, we have Eric Davey Gislason with Brown Harris Stevens in New York City. Let me tell you more about Eric. Now Eric Davy gets listen is a master certified negotiation expert. He's also a national instructor for the real estate negotiation Institute and founder of archway partners coaching. In addition, he's a practicing associate real estate broker at Brown Harris Stevens with 17 years of experience in residential real estate as an agent, manager, trainer and director of sales. Eric is a well known speaker, panelist podcast guest and contributor on the subject of collaborative negotiation, value proposition and persuasion. He authors the blogs, unreal estate, and growing the pie and you can follow and subscribe. At Eric the expert, which is on all the social channels in particular YouTube and Instagram. We will have links to that in the show notes. But to see his video content on social media Eric is also originally from Minnesota and lives in Queens, New York City I will actually be coming to Queens in a month, maybe I'll ask for some sort of advice for I go to the US Open and with his wife and two daughters. By the way notable award winner he is the world's best dad 2012 through 2015 skipped a year but in 2017 wanted again skipped another year in 2018. But he was back to win it in 2019 through present day, please I'm gonna give you a couple of things to follow Eric on all of these things are really cool and interesting. So please listen, we will have links to all of what I'm about to say in the show notes. But what go to his coaching company for realtors, which is called archway partners inc.com Also, if you're interested and you should be to become a certified negotiation expert, go to the regni.com That's th e r e n i and you'll see all the classes that you can attend there and then again follow him on Instagram and YouTube. Eric the expert which is e i r i k th e expert at YouTube, Instagram and everywhere else and we will have links to all of that so you don't have to remember how to spell Eric in the show notes Eric, welcome to the show.
Eirik Gislason 4:59Hey, TJ, thank you so much. Thank you for all of the plugs. And it's a pleasure to be here. I am looking forward to our conversation. So thanks for having me.
D.J. Paris 5:08I am looking forward to it as well. I would like to start, I guess, at the start. So I do that with with almost all of our guests. But I am really interested, especially with somebody who's been in real estate for almost 20 years now. How did you get in and why?
Eirik Gislason 5:25Well, I love telling the story. And many, like many of your guests as I listened to your podcast, you know, there's, it seems like we all have these strange ways of finding real estate, you know, it's not something that seems like is the beginning of our path as we grow up and go through school and into college. So I actually moved to New York City to be an actor back in 1998, after graduating from college and starting a theatre company in, in in Minneapolis before moving to New York. So I had dreams of becoming an actor. I was an actor in New York for about 10 years, I did the tour thing, and I did regional theater, and commercials and voiceover work. And then I met my wife. And we're doing a regional theater job in Roanoke, Virginia. She was a dancer, I was a character actor and a singer. And, and shortly after that, I think I realized that the theater world gave me what it was going to give me. And when I found my wife, and I and I needed to make a change. I was not a successful actor, I was not making a great living doing it. And so shortly after getting married, I was recovering from an from a knee injury from knee surgery. And I was temping I was I couldn't work in restaurants anymore. Because of my knee. I was not acting. And I met somebody who was at a temp job. But it was also taking phone calls for real estate. And he's the first person that actually gave me a real kind of behind the scenes or, you know, under the hood, look at what real estate was. Without sugarcoating it without making it into this fantasy. And he said, Look, you see I'm here at this temp job, because sometimes you know, the money is flowing. And sometimes it's not, I'm trying to go to law school. And so you do what you have to do. But here are the skills required. And here's what will make a good real estate professional. And I left that temp job thinking, I think this is something I would be good at. And so the next week I signed up for pre licensing in New York, the pre licensing process is ridiculously easy. It's a little bit harder now than it was but it was a couple $100.45 hours worth of course of classroom work and then taking your tests. So two weeks later, there I am, I'm a licensed real estate professional looking for for a brokerage. And I was lucky enough to align myself with a company, a small company that was really good at helping generate and acquire leads for their agents. So I didn't have to do the whole Craigslist thing getting my own leads. And I was able to hone my craft working with a lot of clients because I was given opportunities I was given at bats, as we say. And so I spent 10 years at that company, 10 years at that firm before then leaping and and going back into brokerage after being a director of sales and development for five years. So I grew that firm. They were a small firm, and I grew that firm in management and then went back into the field as an agent. And then shortly after that, I was introduced to the real estate negotiation Institute. So I 10 years of experience in the business. And I took a continuing education course on collaborative negotiation through this company, the real estate negotiation Institute, and I left that class completely blown away blown away by the content blown away by these the style of the teaching blown away by everything and I shortly thereafter contacted Tom Haman who's the founder and CEO of the real estate negotiation Institute and said I think I need to coach for you I think I need to be an instructor. So I so that started my journey being a master certified negotiation expert and a national instructor for the real estate negotiation Institute, which I've been doing now for almost eight years while also having a full time real estate practice at Brown Harris Stevens.
D.J. Paris 9:30Wow. And we should mention too that you have a coaching company for real estate agents archway partners, Inc. Tell us tell us a little bit about that.
Eirik Gislason 9:39Well, it's interesting Mike I was doing when I teach my courses, my my negotiation courses, I always inevitably have a few agents who want some additional coaching Who wants some additional help.
If you’d prefer to watch this interview, click here to view on YouTube!
Eirik Gislason can be reached at 917-558-3992 and [email protected].
This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00Do you know that less than 1% of practicing agents have taken a course on how to negotiate effectively? Let's get you into that 1% Today, stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solutions so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents. And for real estate agents. My name is DJ Paris, I am your guide and host through the show. And in just a moment, we're going to be speaking with top 1% producer and master trainer Eric David Gislason. Before we get to Eric, just a couple of quick reminders guys, best way you can help us at our show, if we're helping you is by a couple of ways. Tell a friend think of one other realtor that could benefit like today's topic is a lot about negotiation. And so we're going to this is a topic everybody needs to be aware of. So send this over to other agents in your office, we would appreciate it and the second way to support our show is by supporting our sponsors. We have the greatest sponsors in the world. They pay the bills for all of us. So please check out their products and services. I promise you every sponsor we have on our show has been thoroughly vetted. They are the real deal and I wouldn't put anyone in front of you that wasn't going to help your business. So check them out, please. Thank you. Thank you. Alright guys, let's get to the main event, my conversation with Eric Gislason.
Today on our show, we have Eric Davey Gislason with Brown Harris Stevens in New York City. Let me tell you more about Eric. Now Eric Davy gets listen is a master certified negotiation expert. He's also a national instructor for the real estate negotiation Institute and founder of archway partners coaching. In addition, he's a practicing associate real estate broker at Brown Harris Stevens with 17 years of experience in residential real estate as an agent, manager, trainer and director of sales. Eric is a well known speaker, panelist podcast guest and contributor on the subject of collaborative negotiation, value proposition and persuasion. He authors the blogs, unreal estate, and growing the pie and you can follow and subscribe. At Eric the expert, which is on all the social channels in particular YouTube and Instagram. We will have links to that in the show notes. But to see his video content on social media Eric is also originally from Minnesota and lives in Queens, New York City I will actually be coming to Queens in a month, maybe I'll ask for some sort of advice for I go to the US Open and with his wife and two daughters. By the way notable award winner he is the world's best dad 2012 through 2015 skipped a year but in 2017 wanted again skipped another year in 2018. But he was back to win it in 2019 through present day, please I'm gonna give you a couple of things to follow Eric on all of these things are really cool and interesting. So please listen, we will have links to all of what I'm about to say in the show notes. But what go to his coaching company for realtors, which is called archway partners inc.com Also, if you're interested and you should be to become a certified negotiation expert, go to the regni.com That's th e r e n i and you'll see all the classes that you can attend there and then again follow him on Instagram and YouTube. Eric the expert which is e i r i k th e expert at YouTube, Instagram and everywhere else and we will have links to all of that so you don't have to remember how to spell Eric in the show notes Eric, welcome to the show.
Eirik Gislason 4:59Hey, TJ, thank you so much. Thank you for all of the plugs. And it's a pleasure to be here. I am looking forward to our conversation. So thanks for having me.
D.J. Paris 5:08I am looking forward to it as well. I would like to start, I guess, at the start. So I do that with with almost all of our guests. But I am really interested, especially with somebody who's been in real estate for almost 20 years now. How did you get in and why?
Eirik Gislason 5:25Well, I love telling the story. And many, like many of your guests as I listened to your podcast, you know, there's, it seems like we all have these strange ways of finding real estate, you know, it's not something that seems like is the beginning of our path as we grow up and go through school and into college. So I actually moved to New York City to be an actor back in 1998, after graduating from college and starting a theatre company in, in in Minneapolis before moving to New York. So I had dreams of becoming an actor. I was an actor in New York for about 10 years, I did the tour thing, and I did regional theater, and commercials and voiceover work. And then I met my wife. And we're doing a regional theater job in Roanoke, Virginia. She was a dancer, I was a character actor and a singer. And, and shortly after that, I think I realized that the theater world gave me what it was going to give me. And when I found my wife, and I and I needed to make a change. I was not a successful actor, I was not making a great living doing it. And so shortly after getting married, I was recovering from an from a knee injury from knee surgery. And I was temping I was I couldn't work in restaurants anymore. Because of my knee. I was not acting. And I met somebody who was at a temp job. But it was also taking phone calls for real estate. And he's the first person that actually gave me a real kind of behind the scenes or, you know, under the hood, look at what real estate was. Without sugarcoating it without making it into this fantasy. And he said, Look, you see I'm here at this temp job, because sometimes you know, the money is flowing. And sometimes it's not, I'm trying to go to law school. And so you do what you have to do. But here are the skills required. And here's what will make a good real estate professional. And I left that temp job thinking, I think this is something I would be good at. And so the next week I signed up for pre licensing in New York, the pre licensing process is ridiculously easy. It's a little bit harder now than it was but it was a couple $100.45 hours worth of course of classroom work and then taking your tests. So two weeks later, there I am, I'm a licensed real estate professional looking for for a brokerage. And I was lucky enough to align myself with a company, a small company that was really good at helping generate and acquire leads for their agents. So I didn't have to do the whole Craigslist thing getting my own leads. And I was able to hone my craft working with a lot of clients because I was given opportunities I was given at bats, as we say. And so I spent 10 years at that company, 10 years at that firm before then leaping and and going back into brokerage after being a director of sales and development for five years. So I grew that firm. They were a small firm, and I grew that firm in management and then went back into the field as an agent. And then shortly after that, I was introduced to the real estate negotiation Institute. So I 10 years of experience in the business. And I took a continuing education course on collaborative negotiation through this company, the real estate negotiation Institute, and I left that class completely blown away blown away by the content blown away by these the style of the teaching blown away by everything and I shortly thereafter contacted Tom Haman who's the founder and CEO of the real estate negotiation Institute and said I think I need to coach for you I think I need to be an instructor. So I so that started my journey being a master certified negotiation expert and a national instructor for the real estate negotiation Institute, which I've been doing now for almost eight years while also having a full time real estate practice at Brown Harris Stevens.
D.J. Paris 9:30Wow. And we should mention too that you have a coaching company for real estate agents archway partners, Inc. Tell us tell us a little bit about that.
Eirik Gislason 9:39Well, it's interesting Mike I was doing when I teach my courses, my my negotiation courses, I always inevitably have a few agents who want some additional coaching Who wants some additional help.
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