Shelby Johnson the CEO of Five Pillars Nation and former military shares her great experience as military and her transition into a career in real estate. Shelby discusses the importance of rules, structure, discipline and chain of commands and how she leveraged them in her business in real estate. Shelby also discusses the importance of self-esteem and its role in managing clients.



If you’d prefer to watch this interview, click here to view on YouTube!



Shelby Johnson can be reached here.



This episode is brought to you by Real Geeks.











Transcript



D.J. Paris 0:00Do you struggle with structure and discipline? You probably do. Or at least I know I do. This episode is all about how to fix that. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solutions so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.



Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and in just a moment, we will be speaking with top producer and veteran Shelby Johnson. Before we get to Shelby, we have just a few announcements. First, please tell a friend about this podcast. That's the best way to help us grow. We want to reach as many Realtors as possible. So just tell one friend, that's all we ask. And also please leave us a review whatever podcast app you may be listening to this on. Let us know what you think of the show we really appreciate it helps us also get in front of more listeners. So that's it guys. Let's get to the main event, my conversation with Shelby Johnson.



Today on the show, my guest is Shelby Johnson from five pillars real estate with exp in Charlotte. Now, let me tell you more about Shelby Shelby. Now Shelby served in the army for six years before diving into real estate full time as both a broker and an investor in 2018. Now out of the gate, she was recognized at the Keller Williams Rookie of the Year all of North and South Carolina, and I'm gonna guess there's 1000s of Keller Williams agents in both of those states. In fact, I know there is. So that is a huge, huge deal. She close to 48 transactions in her first year. Let's just pause and marvel at how amazing that is. Everyone listening knows how amazing that is. Then she went on to move she moved on to create a traditional team called five pillars Realty Group, which and I'm gonna, you're gonna have to pause again, because I'm gonna give you a number, it's gonna blow you away. So after her first year, she created this group and then closed 500 additional transactions, in fact, more than 500 in the inner first two and a half years, insane. In the mid 2021. Five Pillars evolved out of the traditional team and to what it is today, which is now called five pillars nation, how exciting to learn about how Shelby has done this and what she can do to help you replicate the same sort of success. Now I want everybody because she is a coach as well. So I want I'm sorry, I have a little bit more to read. For Shelby My apologies. Outside of building her agent business, Shelby was flipping acquiring rentals. She was in the investment space, both short and long term rentals. She founded pints and properties, which is a nationwide real estate investors group and is passionate about helping real estate agents use their active income to build passive income portfolios as well. And for anyone listening. If you aren't familiar with the investor side of real estate, it's really a great opportunity. Because at some point in your career, someone will come to you and say I want to invest in real estate. And it's good to really have that skill set so that you can of course, accommodate that agent as opposed to just referring it to someone else like the Shelby right. So it's good that she can help teach you all that stuff and just how to be a really successful agent, even if you're not on the investment side. Because her team and her done. I mean 500 transactions in two and a half years is insane. So amazing. Anyway, follow her on her on Instagram, which is that Shelby show, we will have a link to that in the show notes and also visit our website, five pillars nation.com And she has code thing that she does. And she even has free coaching as well. So check her out. I am such a big fan of you, Shelby, I just learned about you. I'm already a fan. But I'm excited that you're on the show. So welcome.



Shelby Johnson 5:11Thank you so much for having me, man, that was such an intro. Thank you, I



D.J. Paris 5:15get really excited. I just, you know, it's funny, I was just thinking about this, I've done about 500 of these episodes. And I get so excited, because I just love talking to people that are really doing exceptional things. And, you know, maybe it's some insecurity of myself of not feeling as successful as my guests. But I liked that I liked that I get to talk to people like you, first of all, you served our country. So on behalf of all of our audience, thank you for that, that is the most important, you know, one of the most important things that we don't often remember as, as US citizens. But um, thanks for that. And then also, you know, you have just had incredible success very early and quickly in real estate. So how did you get into real estate? You know, we know you were in you were in the army. And then did you come straight from the army into into real estate? Yeah, I



Shelby Johnson 6:08did. So I served in the army for six years. And it was, my first duty station was lovely, I loved it, you know, I was going to be in the Army forever. And then I changed duty stations to another installation. It used to be called Fort Bragg, it recently changed to Fort liberty, North Carolina. And I just had a completely different experience that led me to considering other options. I'm like, Hey, like, I don't have to do this for the rest of my life. And I would ideally have something where I had control over my time. And, you know, my income would directly reflect my paycheck as opposed to having to work, you know, years to hit the next benchmark to make the amount of money. And so I just started looking around for, you know, what could check those blocks. And it was real estate investing was actually what I stumbled upon first through Robert Kiyosaki, and



D.J. Paris 7:00Oh, sure. passive residual income. Yeah,



Shelby Johnson 7:04yes. And then bigger pockets. And so I had this idea, I was like, oh, I'll just buy rental properties, and then I will make money in my sleep, and I'll just, you know, ride off into the sunset and never have to talk to a human again, right. That's really funny. If you have actually been in real estate investing, you know, that it's not like that. But that was the original dream. And I decided to get my real estate license as a means to generate the active income to pour straight into my investment. So, and I what I didn't realize at the time, because you know, a lot of people getting their license, they're just like, oh, I'll just, you know, I'll just open some doors, show some houses and clothes and make a lot of money. And I didn't realize it was like, No, it's a whole app business. You know?



D.J. Paris 7:50It is, and it is, it is funny, it's, it's, it's a lot of people get into real estate as as agents, or like you said it on the investors on the investor side, you know, and not always understanding the amount of work and effort it takes. Because really, it's no different really than many startup businesses. You know, there's this learning curve, there's time to generate, you know, enough income to keep the business afloat. There's lead generation, there's all of these, these pieces of really any business, that and it's sometimes you know, the schools who teach the pre licensing classes, they don't really talk about any of that. They just go, let's help you pass the test. You know, the rules and regs stuff, which you forget about anyway, at the moment you pass the test. But, but this idea of really understanding like, it's kind of a trial by fire in a lot of ways. And you You did it, and you were very successful. I'm curious, I've had a lot of military or ex military on the show who have gotten into real estate. And, you know, I am sure there are some non success stories. But boy, there's a lot of success stories. I suspect. This is a guest, but I suspect the discipline and the structure of being in the military, I'm guessing was really helpful to then when you're on your own and not really accountable. You know, assuming that you don't have somebody looking over your shoulder every few minutes going, what are you doing right now, most Realtors don't have that in their have to really be self sufficient and self starters. Did what you know, can you talk about what you learned in the military? And were you able to bring some of those skills over into real estate?

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