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Listen "Sharing Your Why With Real Estate Clients • Kelly Parker"
Episode Synopsis
Kelly Parker the founder of Chicago Home Collective goes back to the beginning of her career in real estate. Kelly emphasizes the importance she and her team gives to making the home-buying process enjoyable to their clients. Next, Kelly discusses why she doesn't set up goals for her business but aims in building a relationship-based business and how that's helped in growing her business. Kelly also discusses the importance of sharing your WHY with your clients and how that helped her find her niche. Kelly also talks about how come she's not worried about 2023 and how she plans in navigating it. Last, Kelly discusses the importance of celebrating your achievements.
Please follow Kelly on Instagram here or check Chicago Home Collective's Instagram account here.
If you’d prefer to watch this interview, click here to view on YouTube!
Kelly Parker can be reached here.
This episode is brought to you by Real Geeks and FollowUpBoss.
Transcript
D.J. Paris 0:00Are you nervous about 2023? Well don't be because today we're talking to a top producer, and she's going to explain exactly how she's going to stay busy and thriving, so you can to stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads in interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris, I am your guide and host through the show in just a moment, we're going to be speaking with top producer Kelly Parker. Before we get to Kelly, just a couple of quick reminders. Number one, please help us continue to grow. By supporting our sponsors. They are the reason that we have such an amazing team. They keep us in business, and we want you to keep them in business. So please check out their products and services and support them because they support us. And the second part is the other way you can help us is by telling a friend I think of one other realtor that needs to hear what you're about to hear with my conversation with Kelly and send them a link either over to our website, which is keeping it real pod.com or to any podcast app, they just search for keeping it real. And they hit that subscribe button and if you haven't subscribed yet, please subscribe as well. And if you also want to leave us a review, let us know what you think of the show. We would also greatly appreciate that Okay, let's get to the main event, my conversation with Kelly Parker. Today on the show we have Kelly Parker with Chicago home collective with compass here in Chicago. Let me tell you more about Kelly Kelly has over 13 years of residential real estate experience and her expert guidance professionalism and passion for mentorship has allowed Kelly to grow Chicago home collective into a top 1% team across the entire country. Now this was a business that was born during the 2009 housing crash and has since transverse transversed many real estate markets serving she served over 500 clients she has generated over 250 million in production, and recently grew into a coaching platform for other female realtors. To learn more about Kelly and her team, please visit Chicago home collective.com also follow her team on Instagram, which is Chicago home collective. And also follow Kelly, personally on Instagram, which is Kelly underscore e underscore Parker, all of those links will be in our show notes so you don't have to type them in. Kelly, welcome to the show.
Kelly Parker 4:01Hi, thanks for having me. So nice to be here.
D.J. Paris 4:05Yeah, I am really grateful that you've come on. You're very, very popular person here in Chicago in the realtor community and we've never had you on the show. And I know I see you at events and I am really grateful to finally have you on after all these years. Because you've really built an incredible team. I've actually had some of your team members on the show before I've had Emily on and I really would love to talk to you about what you think is happening right now what's happening was maybe will happen 2023 What agents can do to get prepared. But let's go all the way back to the beginning because I always think it's fun to hear about how you got into real estate so do you mind sharing with our audience you know why real estate and how you got it?
Kelly Parker 4:53Sure. Absolutely. Yeah, I got in in 2009 the worst time according to some to get into The industry. But truthfully, it was like perfectly timed for me, I got in, because I was watching what was happening, I watched, you know, the housing market come to a screeching halt and essentially crash. And I have always been someone who really, truly like value, the power of home and what it can mean for you and your life. And I just could not understand how people could lose their homes. Like how could you have a foreclosure? How did Why were you having to do a short sale, and I really like it. It really broke my heart to watch this happening for people. And essentially quit the job that I was doing. I was in fashion merchandising, quit that and jumped in full time into real estate in the like spring summer of 2009. And truthfully never looked back since. So it's it's been a journey, but that my reason at the time. And it still is the reason today is that I just truly wanted to help people who were experiencing so much so many feelings around something that to me is just so important, which is your home. So
D.J. Paris 6:08yeah, I think that's I think that's very right. Odd with respect to the fact that making a home buying or selling decision is it's an incredibly big decision for most people. And I mean, even for me, when I bought my second condo, I mean, not a second, I only have one condo, but my second time purchasing a condo, I was surprised at how stressful it was for me. And I'm in the industry. And I have a lot of resources at my disposal. And I had a lot of people to ask to go, did I'm making a horrible mistake, or is this a good investment? And even with all of that, it was still like really, really scary. And I'm curious how, you know, one of the things that I've always admired about you is I feel like you and your team are really good at understanding your client's needs and concerns and stress and anxiety. Do you think that's Is that an accurate description?
Kelly Parker 7:10Absolutely. You know, I think one of our like taglines for Chicago home Collective is the journey is just as dares the destination. And it's because we really believe that your whole experience leading you up to actually closing on your home and moving into your home, you carry that experience with you into your new home. And so to me, it was it's so important that you enjoy that process that you enjoy the journey of it, and that your home not be marked like one of your initial memories of your home is drama or stress, or, you know, there's already usually a lot of life stuff already happening around a new home, you know, marriage, children, our new job or a, you know, a breakup, like there's always something else that tends to accompany a transition to a new home. And so to us, we've really made it our personal responsibility that you enjoy that process because you carry that energy, you carry that memory into the new home. And so yeah, I mean, particularly in 2009. And that's why I'm saying like, that's why I got in was I just felt like we could do so much more, I can't change the circumstances, I couldn't change that people were having to short sale their homes and make these choices. But I could at least help that transition out of a home feel a lot more enjoyable, the best that it could, and then also carried that into educating those who are going to start buying in that market. And, and also enjoying that process. So yeah, I think you nailed it spot on. I mean, that's really what we stand for in Chicago home Collective is enjoying the journey.
D.J. Paris 8:46And you have a all female led team. And Is that intentional or in? I'm curious, tell us about your team?
Kelly Parker 8:56Yeah, oh my gosh, where do I start? They're the most fabulous humans in I've ever known. Like, seriously, they're such an extension of my own family. Now, it would be wild to not have them, um, I, you know, started Chicago home collective eight years ago. And it wasn't because I wanted a team. It's just because I was growing. And I didn't need support. But I was like, if I'm gonna have support, I'd rather do it in a mentorship form. And so I started mentoring Emily, who you've had on the show, and you know, that sort of birth Chicago home collective, I was like, Well, I guess I gotta give this thing a name. And it's not the Kelly Parker team, because it was never it's not about me. And this is what we also say at Chicago home Collective is not about us. It's about our clients. There's no real hierarchy within this team.
Please follow Kelly on Instagram here or check Chicago Home Collective's Instagram account here.
If you’d prefer to watch this interview, click here to view on YouTube!
Kelly Parker can be reached here.
This episode is brought to you by Real Geeks and FollowUpBoss.
Transcript
D.J. Paris 0:00Are you nervous about 2023? Well don't be because today we're talking to a top producer, and she's going to explain exactly how she's going to stay busy and thriving, so you can to stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads in interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris, I am your guide and host through the show in just a moment, we're going to be speaking with top producer Kelly Parker. Before we get to Kelly, just a couple of quick reminders. Number one, please help us continue to grow. By supporting our sponsors. They are the reason that we have such an amazing team. They keep us in business, and we want you to keep them in business. So please check out their products and services and support them because they support us. And the second part is the other way you can help us is by telling a friend I think of one other realtor that needs to hear what you're about to hear with my conversation with Kelly and send them a link either over to our website, which is keeping it real pod.com or to any podcast app, they just search for keeping it real. And they hit that subscribe button and if you haven't subscribed yet, please subscribe as well. And if you also want to leave us a review, let us know what you think of the show. We would also greatly appreciate that Okay, let's get to the main event, my conversation with Kelly Parker. Today on the show we have Kelly Parker with Chicago home collective with compass here in Chicago. Let me tell you more about Kelly Kelly has over 13 years of residential real estate experience and her expert guidance professionalism and passion for mentorship has allowed Kelly to grow Chicago home collective into a top 1% team across the entire country. Now this was a business that was born during the 2009 housing crash and has since transverse transversed many real estate markets serving she served over 500 clients she has generated over 250 million in production, and recently grew into a coaching platform for other female realtors. To learn more about Kelly and her team, please visit Chicago home collective.com also follow her team on Instagram, which is Chicago home collective. And also follow Kelly, personally on Instagram, which is Kelly underscore e underscore Parker, all of those links will be in our show notes so you don't have to type them in. Kelly, welcome to the show.
Kelly Parker 4:01Hi, thanks for having me. So nice to be here.
D.J. Paris 4:05Yeah, I am really grateful that you've come on. You're very, very popular person here in Chicago in the realtor community and we've never had you on the show. And I know I see you at events and I am really grateful to finally have you on after all these years. Because you've really built an incredible team. I've actually had some of your team members on the show before I've had Emily on and I really would love to talk to you about what you think is happening right now what's happening was maybe will happen 2023 What agents can do to get prepared. But let's go all the way back to the beginning because I always think it's fun to hear about how you got into real estate so do you mind sharing with our audience you know why real estate and how you got it?
Kelly Parker 4:53Sure. Absolutely. Yeah, I got in in 2009 the worst time according to some to get into The industry. But truthfully, it was like perfectly timed for me, I got in, because I was watching what was happening, I watched, you know, the housing market come to a screeching halt and essentially crash. And I have always been someone who really, truly like value, the power of home and what it can mean for you and your life. And I just could not understand how people could lose their homes. Like how could you have a foreclosure? How did Why were you having to do a short sale, and I really like it. It really broke my heart to watch this happening for people. And essentially quit the job that I was doing. I was in fashion merchandising, quit that and jumped in full time into real estate in the like spring summer of 2009. And truthfully never looked back since. So it's it's been a journey, but that my reason at the time. And it still is the reason today is that I just truly wanted to help people who were experiencing so much so many feelings around something that to me is just so important, which is your home. So
D.J. Paris 6:08yeah, I think that's I think that's very right. Odd with respect to the fact that making a home buying or selling decision is it's an incredibly big decision for most people. And I mean, even for me, when I bought my second condo, I mean, not a second, I only have one condo, but my second time purchasing a condo, I was surprised at how stressful it was for me. And I'm in the industry. And I have a lot of resources at my disposal. And I had a lot of people to ask to go, did I'm making a horrible mistake, or is this a good investment? And even with all of that, it was still like really, really scary. And I'm curious how, you know, one of the things that I've always admired about you is I feel like you and your team are really good at understanding your client's needs and concerns and stress and anxiety. Do you think that's Is that an accurate description?
Kelly Parker 7:10Absolutely. You know, I think one of our like taglines for Chicago home Collective is the journey is just as dares the destination. And it's because we really believe that your whole experience leading you up to actually closing on your home and moving into your home, you carry that experience with you into your new home. And so to me, it was it's so important that you enjoy that process that you enjoy the journey of it, and that your home not be marked like one of your initial memories of your home is drama or stress, or, you know, there's already usually a lot of life stuff already happening around a new home, you know, marriage, children, our new job or a, you know, a breakup, like there's always something else that tends to accompany a transition to a new home. And so to us, we've really made it our personal responsibility that you enjoy that process because you carry that energy, you carry that memory into the new home. And so yeah, I mean, particularly in 2009. And that's why I'm saying like, that's why I got in was I just felt like we could do so much more, I can't change the circumstances, I couldn't change that people were having to short sale their homes and make these choices. But I could at least help that transition out of a home feel a lot more enjoyable, the best that it could, and then also carried that into educating those who are going to start buying in that market. And, and also enjoying that process. So yeah, I think you nailed it spot on. I mean, that's really what we stand for in Chicago home Collective is enjoying the journey.
D.J. Paris 8:46And you have a all female led team. And Is that intentional or in? I'm curious, tell us about your team?
Kelly Parker 8:56Yeah, oh my gosh, where do I start? They're the most fabulous humans in I've ever known. Like, seriously, they're such an extension of my own family. Now, it would be wild to not have them, um, I, you know, started Chicago home collective eight years ago. And it wasn't because I wanted a team. It's just because I was growing. And I didn't need support. But I was like, if I'm gonna have support, I'd rather do it in a mentorship form. And so I started mentoring Emily, who you've had on the show, and you know, that sort of birth Chicago home collective, I was like, Well, I guess I gotta give this thing a name. And it's not the Kelly Parker team, because it was never it's not about me. And this is what we also say at Chicago home Collective is not about us. It's about our clients. There's no real hierarchy within this team.
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