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Listen "Client Attraction Strategies From A Top 1% NYC Agent • Leslie Singer"
Episode Synopsis
Leslie Singer the founder of the Singer Team with Brown Harris Steven’s in New York discusses how she started her career in real estate. Leslie talks about the strategies she used for attracting clients in the beginning of her career. Leslie also discusses the mistakes she sees agents make that can be avoided and how she handles the problems that come in any transaction at some point. Next, Leslie focuses on the importance of previewing a property before going in with the client. Leslie joined TikTok recently and describes how she's using the platform for her business. Last, Leslie discusses how she's feeling about and approaching 2023.
If you’d prefer to watch this interview, click here to view on YouTube!
Leslie Singer can be reached at 917-860-8128 and [email protected].
This episode is brought to you by Real Geeks and FollowUpBoss.
Transcript
D.J. Paris 0:00Would you like to attract more clients in 2023? Of course you would. Well, today we're going to talk to a top 1% producer on exactly how she does it. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I'm your guide and host through the show. And in just a moment we're going to be speaking with Top New York City agent, Lesley singer. But before we get to Lesley, just a couple of quick reminders I am asking for two favors this episode, but they promised I'll only take you a minute total for both. So number one, if you could whatever podcast app, you might be listening to the show right now, if you could leave us a review that would greatly we'd greatly appreciate it. It helps us continue to improve and also learn what you like. So please do that. And we would really appreciate it. And also the second thing is just tell a friend think of one other realtor that is struggling right now and guess what most agents are it's a tough year. Let's help them as much as this podcast is hopefully helping you and send them a link over to our show so you can send them to our website keeping it real pod.com Every episode can be streamed from any browser or if the person you're referring over to us is a podcast listener just have them pull up any podcast app search for keeping it real and hit that subscribe button. Alright guys, thank you for continuing to listen and support our show. And now on to the main event my conversation with Leslie singer.
Today on the show yeah blessing singer with the Center team with Brown Harris Stevens in New York City. Let me tell you more about Lesley. Now Leslie is an award winning broker and has consistently been one of Brown Harris Stevens top performers leading a team that has repeatedly been number one in sales for the firm. She has also earned a reputation as one of the most approachable and loyal representatives in the industry. Leslie's track record of success is a function of her exceptional negotiation skills, tailored marketing solutions and an innate ability to help clients navigate the complex New York real estate market. Her honors include winning the Real Estate Board of New York deal of the Year Award, also being acknowledged as one of the top women in real estate by New York real estate journal, and being recognized as one of the top real estate teams nationwide by The Wall Street Journal. Born and bred in New York City Leslie's informed sophisticated sensibilities in her MBA background guide the team in preparing for transitions and transactions, discerning value and return on investment. Now I want everybody to open up Instagram and Tiktok and I want you to follow Leslie and her team. It's the same username for both it is singer team NYC that's si n g R. So singer team NYC both Instagram and Tiktok. And we will have a link to those in our show notes. You can click on those and follow because Leslie is doing some really really cool stuff. Enter team on social especially on tick tock which you just got into which we can talk about too. Anyway. Leslie, welcome to the show.
Leslie Singer 4:38Oh my god, thank you for having me. But now I all of a sudden I got nervous because those accolades. I mean, now I have to live up to them.
D.J. Paris 4:46That's true. There's a lot of pressure to deliver. You don't I'm gonna say this at the beginning because I since I just really I'm so impressed with with what you've done and I usually leave this to the end and then I realized Not everybody makes it to the end. So before we actually start the interview, I mean, it's funny, I've been doing this five years, if you think it would have occurred to me sooner, but I guess better late Better late than ever. But if you are an agent in New York City, and you are shopping around for maybe a new team, a new firm, maybe you think you could be a good asset to Lesley and her team, reach out to them and let her have a conversation, and maybe you could be a possible good fit for, for the singer team. So anyway, just wanted to throw that out there first.
Leslie Singer 5:33Except now they're now they need to listen to see if they actually want to do that. So I know
D.J. Paris 5:37they're gonna want to work with you, I assure you, you are a big, big, big deal. And, and that's the other thing, too, is, is definitely, you know, we're, that's why we're so excited to have you on the show. But let's say I would love to start. So what I don't really know is how you got started, because I know you're this big, big success now. But everyone starts somewhere. And I would love to hear about how and why you got into real estate.
Leslie Singer 6:03Um, so I'll try and make it a shorter story than but it was actually really interesting. My background is marketing. And I was the vice president of marketing for American movie classics, I had the dream job, truly a dream job. But I was flying all over the place. And I ended up with these two little kids that like immediately, they're 17 months apart. And I couldn't be flying around the world and having two little little ones at home. So I tried really, really, really strategized about what my next steps were. And it was really hard to come to this decision. But I was like, huh, I have a marketing background, very, very strong marketing background, I have an MBA, so I can do board packages, and I love finances. And I grew up in Manhattan, I know it like the back of my hand. And if I were to go into real estate, I wouldn't be traveling. So I took the MBA, and I took the marketing background, my knowledge in Manhattan, and triangulate it on real estate. So it was a very thoughtful and strategic decision for anyone that's starting out. And so that's how I came into the idea of real estate. And it was really, truly for those reasons. And for anyone who's starting in real estate, I talked to a lot of firms when I was thinking about, you know, starting my career, and every firm has a very different corporate culture, and a very different way of proceeding. And so it was really fascinating. And not only does each firm have a different corporate culture, but even within a firm, certain offices, within the same firm even have a different corporate culture. So I interviewed with a lot of different firms. And the other thing I will say is having a mentor when you start is really, really, really important. So I met with someone at Brown Harris Stevens, I met with a manager, again, interviewed with a lot of different firms, but came upon some manager at Brown Harris Stevens who said, huh, I got a call, it was someone who was looking for an assistant who would bring me on and we would kind of did a handshake. But certain certain arrangements were made That I would cover all weekends, open houses, just to start and get the mentoring. And we said we would try it for six months, and six months turned into 18 years on a handshake. And everything was just above board. And it was a you know, again, for me to learn but within six months and kind of like became more of a partnership. And I really brought my marketing background to the to the whole process and marketed ourselves branded ourselves. And it was it was a it's great. So
D.J. Paris 9:13well, before I go I go into sort of how you got started. And with that, because I think in particular that marketing background is so incredibly useful for agents when they get well at any point in their career. But certainly when they get started, I was gonna say with AMC, I just going back to American movie classics. I always I worship the the the lists. I'm thinking of American Film Institute. Okay, American, different. Sorry. I'm thinking of AFI who puts those lists together so so I was getting confused. But But yeah, American film classes Yeah. Big. Your AMC I'm sorry, AMC. Yes. But yeah,
If you’d prefer to watch this interview, click here to view on YouTube!
Leslie Singer can be reached at 917-860-8128 and [email protected].
This episode is brought to you by Real Geeks and FollowUpBoss.
Transcript
D.J. Paris 0:00Would you like to attract more clients in 2023? Of course you would. Well, today we're going to talk to a top 1% producer on exactly how she does it. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I'm your guide and host through the show. And in just a moment we're going to be speaking with Top New York City agent, Lesley singer. But before we get to Lesley, just a couple of quick reminders I am asking for two favors this episode, but they promised I'll only take you a minute total for both. So number one, if you could whatever podcast app, you might be listening to the show right now, if you could leave us a review that would greatly we'd greatly appreciate it. It helps us continue to improve and also learn what you like. So please do that. And we would really appreciate it. And also the second thing is just tell a friend think of one other realtor that is struggling right now and guess what most agents are it's a tough year. Let's help them as much as this podcast is hopefully helping you and send them a link over to our show so you can send them to our website keeping it real pod.com Every episode can be streamed from any browser or if the person you're referring over to us is a podcast listener just have them pull up any podcast app search for keeping it real and hit that subscribe button. Alright guys, thank you for continuing to listen and support our show. And now on to the main event my conversation with Leslie singer.
Today on the show yeah blessing singer with the Center team with Brown Harris Stevens in New York City. Let me tell you more about Lesley. Now Leslie is an award winning broker and has consistently been one of Brown Harris Stevens top performers leading a team that has repeatedly been number one in sales for the firm. She has also earned a reputation as one of the most approachable and loyal representatives in the industry. Leslie's track record of success is a function of her exceptional negotiation skills, tailored marketing solutions and an innate ability to help clients navigate the complex New York real estate market. Her honors include winning the Real Estate Board of New York deal of the Year Award, also being acknowledged as one of the top women in real estate by New York real estate journal, and being recognized as one of the top real estate teams nationwide by The Wall Street Journal. Born and bred in New York City Leslie's informed sophisticated sensibilities in her MBA background guide the team in preparing for transitions and transactions, discerning value and return on investment. Now I want everybody to open up Instagram and Tiktok and I want you to follow Leslie and her team. It's the same username for both it is singer team NYC that's si n g R. So singer team NYC both Instagram and Tiktok. And we will have a link to those in our show notes. You can click on those and follow because Leslie is doing some really really cool stuff. Enter team on social especially on tick tock which you just got into which we can talk about too. Anyway. Leslie, welcome to the show.
Leslie Singer 4:38Oh my god, thank you for having me. But now I all of a sudden I got nervous because those accolades. I mean, now I have to live up to them.
D.J. Paris 4:46That's true. There's a lot of pressure to deliver. You don't I'm gonna say this at the beginning because I since I just really I'm so impressed with with what you've done and I usually leave this to the end and then I realized Not everybody makes it to the end. So before we actually start the interview, I mean, it's funny, I've been doing this five years, if you think it would have occurred to me sooner, but I guess better late Better late than ever. But if you are an agent in New York City, and you are shopping around for maybe a new team, a new firm, maybe you think you could be a good asset to Lesley and her team, reach out to them and let her have a conversation, and maybe you could be a possible good fit for, for the singer team. So anyway, just wanted to throw that out there first.
Leslie Singer 5:33Except now they're now they need to listen to see if they actually want to do that. So I know
D.J. Paris 5:37they're gonna want to work with you, I assure you, you are a big, big, big deal. And, and that's the other thing, too, is, is definitely, you know, we're, that's why we're so excited to have you on the show. But let's say I would love to start. So what I don't really know is how you got started, because I know you're this big, big success now. But everyone starts somewhere. And I would love to hear about how and why you got into real estate.
Leslie Singer 6:03Um, so I'll try and make it a shorter story than but it was actually really interesting. My background is marketing. And I was the vice president of marketing for American movie classics, I had the dream job, truly a dream job. But I was flying all over the place. And I ended up with these two little kids that like immediately, they're 17 months apart. And I couldn't be flying around the world and having two little little ones at home. So I tried really, really, really strategized about what my next steps were. And it was really hard to come to this decision. But I was like, huh, I have a marketing background, very, very strong marketing background, I have an MBA, so I can do board packages, and I love finances. And I grew up in Manhattan, I know it like the back of my hand. And if I were to go into real estate, I wouldn't be traveling. So I took the MBA, and I took the marketing background, my knowledge in Manhattan, and triangulate it on real estate. So it was a very thoughtful and strategic decision for anyone that's starting out. And so that's how I came into the idea of real estate. And it was really, truly for those reasons. And for anyone who's starting in real estate, I talked to a lot of firms when I was thinking about, you know, starting my career, and every firm has a very different corporate culture, and a very different way of proceeding. And so it was really fascinating. And not only does each firm have a different corporate culture, but even within a firm, certain offices, within the same firm even have a different corporate culture. So I interviewed with a lot of different firms. And the other thing I will say is having a mentor when you start is really, really, really important. So I met with someone at Brown Harris Stevens, I met with a manager, again, interviewed with a lot of different firms, but came upon some manager at Brown Harris Stevens who said, huh, I got a call, it was someone who was looking for an assistant who would bring me on and we would kind of did a handshake. But certain certain arrangements were made That I would cover all weekends, open houses, just to start and get the mentoring. And we said we would try it for six months, and six months turned into 18 years on a handshake. And everything was just above board. And it was a you know, again, for me to learn but within six months and kind of like became more of a partnership. And I really brought my marketing background to the to the whole process and marketed ourselves branded ourselves. And it was it was a it's great. So
D.J. Paris 9:13well, before I go I go into sort of how you got started. And with that, because I think in particular that marketing background is so incredibly useful for agents when they get well at any point in their career. But certainly when they get started, I was gonna say with AMC, I just going back to American movie classics. I always I worship the the the lists. I'm thinking of American Film Institute. Okay, American, different. Sorry. I'm thinking of AFI who puts those lists together so so I was getting confused. But But yeah, American film classes Yeah. Big. Your AMC I'm sorry, AMC. Yes. But yeah,
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