We all have a natural desire to feel like we're doing good. It's why, when someone does something nice for us, we feel a need to return their good deed with an even better one—it's a social norm that keeps us feeling like moral people!
That's not just us being nice; it's the law of reciprocation. The law of reciprocation is one of the most powerful laws of social influence and states that people will want to return a favor to someone who has done them a favor.
In this Keeping it Business episode I cover...

Introduction to Reciprocity
Reciprocity in Marketing
Implementing Reciprocity into your Marketing
Types Of Reciprocity for Business

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